How Nano-influencers Make Money in Social Media

People have already got used to the fact that bloggers with an army of followers call themselves "influencers."

However, today this sphere has undergone big changes, so you can run into this status even if you have only several thousand or even hundreds of subscribers. Usual influencers have got the prefix "macro" and share the Olympus with other types of modern bloggers that also affect their audiences. Today, nano-influencers also enjoy their part of fame and pleasant bonuses they get from their blogging activity. Their audience is about 5,000 people, so one can say that it is the first stage on the pay scale when you can already make some money in social media, but a world-famous brand will hardly make you their ambassador.

How Nano-influencers Make Money in Social Media

Some students use their blogs as a side job to earn their living, and since they can turn to an speedypaper writer at any time, they can easily keep up with their curriculum.

1. They seem more real

When you are looking for a new shampoo or a sweater, you may want to find out some feedback and whether it is worth wasting your money. Everyone knows that bloggers who have a huge audience make huge money, so they will hardly tell you the truth about a night cream for $20. A person will more gladly listen to an "ordinary" person who seems authentic and sincere. This special connection with a relatively small audience can do wonders. Such a person understands your worries, shares their experience, and seems to be on the same wave with you. They don't have a team of specialists who take their pictures and apply numerous filters or write a script. You see a real person who demonstrates their true self and gathers a circle of like-minded people. Such sincerity wins over because you have a feeling you are listening to a friend. Therefore, high involvement rates make nano-influencers suitable candidates for advertising cooperation.

2. Followers trust them

To create a certain image of a product or service, it doesn't longer matter whether you are famous or not. The priorities change with time, and modern customers are prone to trust people who are "on equal footing" with them. Subscribers on Instagram are more likely to believe a real person than a celebrity who advertises a product on their page just because they have an awesome royalty. Therefore, it is not surprising that nano influencers are becoming more popular today. They are more careful with the products and services they advertise since they are afraid to lose their followers. Thus, if they say that a certain service constantly do my assignment for me, you can trust them since they are more likely to think twice before suggesting if they have doubts. Sometimes nano influencers work on a barter system when it comes to some expensive type of products or services.

3. They become great ambassadors

Modern users are not that native as 10 years ago. Today, everyone knows that any advertising posts on the pages of celebrities and other macro bloggers bring them big money. Bright advertising campaigns with a call to action do not inspire trust among ordinary people. Therefore, some adequate brands involve so-called ambassadors in their marketing campaigns. Such collaborations bring great results, but if a company is not a huge brand, they can hardly afford a celeb or at least a blogger with 50,000 subscribers. Therefore, medium-sized brands and local small companies opt for cooperation with nano bloggers. If your company has an ambassador (whoever it is), this significantly increases its value in users' eyes. And considering a lower cost of services, brands can hire a whole team of ambassadors, having launched a strong ad campaign.

4. They get discounts and certificates

Everyone knows that a modern consumer wants to buy products at a discount, especially when it comes to some high-quality things or services. And this statement does not require proof because even people with high incomes cannot resist the temptation to purchase something on sale. Thus, statistics show that about 94% of consumers buy a product with a discount at least once in a season. This number suggests that almost everyone wants to find exclusive deals to save a pretty penny, while brands create suitable conditions for their clients to spend their money on their products at a good discount. And it is enough to cooperate with nano influencers who will tell everyone about the promotion to make the most profitable use of an ad campaign with coupons.

5. They increase their value

Many successful bloggers are making good money on Instagram in 2023, so it should come as no surprise that most nano influencers want to increase the number of followers to get more deals from famous brands over time. Nowadays, social media provides a real chance to earn your living and please yourself with whatever you want if you can boast of an army of followers who adore you and listen to your recommendations. When a nano blogger gets an offer to share the brand's discount with subscribers, they also get a chance to increase audience involvement in their profile. Both parties get benefits and make money from each other. In fact, discount offers for nano bloggers are the best way for a company to create a solid foundation for long-term cooperation with them and attract new customers to a product or service at the same time.